20+ years of design means a ton of work for many companies. Here is some of Sony.
Yes, thats Prince! I designed private label goods for his retail store and VIP at Glam Slam.
SONY: I established and grew the first Sony in-house Brand Creative team, a highly talented group of 23+ individuals. As the creative director and team manager, I oversaw external vendors and the inhouse team: designers, video producers, photographers, copywriters, and production across every touchpoint - Retail, Packaging, Events, CRM, B2B, B2C , Trade show, Corporate and everything else. Resulted in significant cost savings of over $3 million for Sony in the first year. One of the largest cost savings was oversight of packaging and printing management.
Monthly Circulars.
Refresh monthly newspaper circular program collateral. Pull project from agency to in-house. Oversee concept, design, strategy, all product category relationships, business teams, messaging copy, photography, printing.
SONY Monthly Circulars
SONY: Green Forward.
Design Direction from CMO. Make the logo about my grand-kids and the chemistry of ECO change.
Solution: Next generation Playing It Forward rather than RE:cycle. (the photo is captured in camera. No photoshop - its actually live grass blades viewed on the other side of a real crystal ball.
SONY Green Program
New Product category
I was asked to lead the creation of a new accessory product category for Sony. Here is the Design language for three style directions. Machine, Crafted, and Blend.
SONY New Product Vision - Trending
SONY: Color Story
Create style boards for future color trends. Dream, Indulge, Curate, Escape, and Preserve.
SONY Color Trend Research