We design for style and what’s next.

We work with brands to design better culture for people and their communities.
We collaborate on projects that change our world. We help businesses define and develop their design strategy – neighborhoods, cities and destinations tell their story and people find their way.

Transforming brands, places and spaces.

  • The simple idea often sparks big potential. Finding the idea gives clarity chaos.

  • Never settle for easy. Push for the most effective. The one that changes game.

  • Care deeply. Design as a powerful way to shape our hyperlocal / global future.

Office
3643 6th Ave
San Diego CA 92103

Contact
Kyle@AmdahlDesign.com
619-888-0771

Brand Design


Brand Design that leads business forward, influences and makes change. Delivering strategic, impactful creative for our hyper-local globe.

  • Brand shapes how a business lives and breathes. It’s not a logo. It’s the core that drives every choice inside and out.

    We build brands that show up in the real world and the digital one. They guide service, inspire teams, steer marketing, move with identity in motion, and connect through words and visuals. Every touchpoint counts, from the big moments to the smallest detail.

    We believe in change that lasts. And choose to protect the world future generations will inherit.

  • We create brands that matter.

    • Fresh and relevant, yet timeless.
    • Human and empathetic, yet bold with new ideas.
    • Effective and results-driven, yet full of creative energy.

Place Design


Place Design for memories and the people that make them. Bringing vision to iconic city-shaping projects, loved destinations and game-changing place-makers.

  • We work locally with a global vision in all areas of place – spanning mixed use, residential, commercial, retail, leisure, culture, tourism, wellbeing, hotels and more.

  • Vision
    Great places start with big ideas and purpose. We uncover the vision that resonates and spreads.

    Define and Develop
    We give places meaning. We get to know your audience, find insights that matter, and develop authentic stories.

    Design
    We think big with bold ideas to reach the right people and challenge the usual while driving results.

    Deliver
    We work holistically. From brand ID and campaign creation to engaging customer experiences, we design in systems across the end-to-end journey.

Environment Design

We activate physical spaces by translating brand ideas into customer journeys. Our strategic designs positively impact the way people experience the built environment.

  • We create brand experiences in the built environment. From signage and wayfinding systems to placemaking, immersive activations, to make every space communicate.

    We collaborate with world-class architects, designers, fabricators and developers across sectors, including civic spaces, mixed-use projects, hospitality and wellness.

    Diverse expertise to shape meaningful, memorable spaces.

  • We focus on creating the best experiences while meeting the goals of our clients. Early research and collaboration help us work with stakeholders to define clear objectives and a smart approach. Strategy and unique concepts set us apart.

    Signage and wayfinding
    Our strategic and creative process produces top-tier signage systems that connect seamlessly with the overall design of the environment.

    Branded environments
    We bring brands into physical spaces with ease. From display suites and retail activations to hospitality and commercial fit-outs, our approach delivers results.

    Placemaking
    We design memorable installations that leave a lasting impression. Custom illustrations, interactive digital artworks, and interpretive signage turn spaces into experiences.

    Environmental graphics
    We push boundaries to give purpose and meaning to the built environment. Environmental graphics communicate brand values, tell stories, identify places, and evoke real human responses.

    We provide a full range of design services, including wayfinding strategy, concept design, detailed documentation, guidelines, and support during construction.

Brand Strategy.

Research
Positioning
Architecture
Persona Development
Audit

Brand Design.

Naming
Logo Design
Visual Design System
Guidelines
Copywriting
Photo Direction
Illustration

Brand Experience.

Print Collateral
Packaging
Private Label Development
Product Development
Brand Environments
Retail Programs
Web & Digital Media Assets

Brand Activation.

Hospitality
Wellness
Museum Shops / Stores
Retail Environments
Destinations
Tourism
City, Neighborhood, Town

  • Kyle Amdahl