WHAT I DO

I design brands that connect people, products, and places with stories that turn destinations into experiences.

DESIGN FOR BUSINESS

Kyle@AmdahlDesign.com
619-888-0771
3643 6th Ave
San Diego CA 92103

PEOPLE CENTERED DESIGN

Process. 

My Approach is people first.

Start with Insight and Intuition
Blend Vision and Intention.
Focus on timeless results.

Imagine

CRITICAL THINKING

Design

Activate

OTHERWISE I’D BE SOMEONE ELSE.

START IN BLACK AND WHITE

“Brand design to enrich everyday life.” Kyle S. Amdahl is Founder and Design Director of Amdahl Design / LOCALiSD, a San Diego–based brand design studio. Identity systems and experiences for hospitality, retail, and destination environments.

He has held leadership roles including Creative Director and Head of Global Design Strategy at Sony Electronics, Creative Director at L’Oréal USA, and
led Customer Experience and Innovation at the Port of San Diego. He serves as a board member of the Uptown Community Planning Group.

Kyle is an adjunct professor at the NewSchool of Architecture and Design, where he teaches Environmental brand systems and design for business.

Design for brands. Style. Rhythm. Systems. Narrative. Culture.

Brand Strategy.

Research
Positioning
Architecture
Persona Development
Audit

Brand Design.

Naming
Logo Design
Visual Design System
Guidelines
Copywriting
Photo Direction
Illustration

Brand Experience.

Print Collateral
Packaging
Private Label Development
Product Development
Brand Environments
Retail Programs
Web & Digital Media Assets

Brand Activation.

Hospitality
Wellness
Museum Shops / Stores
Retail Environments
Destinations
Tourism
City, Neighborhood, Town

Brand Design


Brand Design that leads business forward, influences and makes change. Delivering strategic, impactful creative for our hyper-local globe.

  • Brand shapes how a business lives and breathes. It’s the core that drives every choice. Inside and out.

    We build brands that show up. They guide service, inspire teams, steer marketing, move with "Identity in System”, and connect through words and visuals. Every touchpoint counts, from the big moments to small detail.

    We believe in change that lasts. And choose to protect the world future generations will inherit.

  • We create brands that matter.

    • Fresh, relevant, and timeless.
    • Human, empathetic, and bold.
    • Effective, results-driven, and full of energy.

Place Design


Place Design for memories and the people that make them. Bringing vision to iconic city-shaping projects, loved destinations and game-changing place-makers.

  • We work locally with a global vision in all areas of place – spanning mixed use, residential, commercial, retail, leisure, culture, tourism, wellbeing, hotels and more.

  • Vision
    Great places start with big ideas and purpose. We uncover the vision that resonates and spreads.

    Define and Develop
    We give places meaning. We get to know your audience, find insights that matter, and develop authentic stories.

    Design
    We think big with bold ideas to reach the right people and challenge the usual while driving results.

    Deliver
    We work holistically. From brand ID and campaign creation to engaging customer experiences, we design in systems across the end-to-end journey.

Environment Design

We activate physical spaces by translating brand ideas into customer journeys. Our strategic designs positively impact the way people experience the built environment.

  • We create brand experiences in the built environment. From signage and wayfinding systems to placemaking, immersive activations.

    We collaborate with world-class architects, designers, fabricators and developers across sectors, including civic spaces, mixed-use projects, hospitality and wellness.

    Diverse expertise to shape meaningful, memorable spaces.

  • We focus on creating the best experiences while meeting the goals of our clients. Early research and collaboration help us work with stakeholders to define clear objectives and a smart approach. Strategy and unique concepts set us apart.

    Signage and wayfinding
    Our strategic and creative process produces top-tier signage systems that connect seamlessly with the overall design of the environment.

    Branded environments
    We bring brands into physical spaces with ease. From display suites and retail activations to hospitality and commercial - our approach delivers results.

    Placemaking
    We design for a lasting impression. Custom illustrations, digital artworks, and interpretive signage turn spaces into experiences.

    Environmental graphics
    We push boundaries to give purpose and meaning to the built environment. Environmental graphics communicate tell stories, identify places, and evoke real human responses.

    We provide a full range of design services, including wayfinding strategy, concept design, detailed documentation, guidelines, and support during construction.

PARTIAL LIST

Basile Studio, Ted Gibson, Sony, L'Oréal, Target, Costco, Walmart, Best Buy, Fidelity, Comic Con Museum, Disney, Four Seasons, Marriot, Bellagio, Prince, Wilsons Leather, Lane Bryant, Aveda, Port of San Diego, City of San Diego.

REFLECTIONS

  • I really appreciate the foresight and the genuine care you’ve put into this.

  • We worked with Mr Kyle Amdahl for many different reasons. He understands reinvention, he understands how to elevate a brand and most important he is great to work with. He is more than a designer he is a futuristic creative partner that helped us rethink the rules and craft something unforgettable.

    In beauty, image is everything. Kyle gave us a disruptive editorial identity that feels luxe, modern, and instantly recognizable.

  • Honored w/ President’s award and promoted to the Head of the Global Design Strategy for unifying the multi-brand direction into “One-Sony”

  • Kyle is a creative thinker with a broad range of experience across brand and design projects. He introduced new thinking into Sony's marketing activities and was instrumental in designing and leading Sony's first retail style guide. Kyle can flex across both brand and conversion driving project. He works with the consumer in mind and leverages best practices to elevate his work.

  • Innovation Award:
    Executive Leadership Group
    Team Experience and Development