Destination Brand Design into Earned Income.
We build brands that enrich everyday life.
Developing brands so
destinations can tell their story,
and people find their way.
From restaurants and museums, where people connect,
to the iconic places that shape neighborhoods.
Moreton Bay Fig Tree
Nationally registered and still growing icon within Balboa Park – gets a project landmark identity.
Environmental Graphic Design
Naming - strategy
Brand Identity System
Hyper-local Strategy
Merchandise Product
Today a destination for locals and visitors alike.
The Moreton Bay Fig tree is an icon in San Diego. One of the largest three (FICUS MACROPHYLLA) in California. Nicknamed LEO. A National Champion Landmark Established in 1915
#LandMarkLeo
#BalboaParkLandmark
#MoretonBayFig
Embarcadero Waterfront.
San Diego, CA
Americas finest destination
The Embarcadero - public gathering spaces of the most beautiful western facing viewpoints, cruise ship terminals, museums, parks, and event venues on the San Diego Bay waterfront.
Today, the destination is a growing and thriving place for both locals and visitors to dine, shop, enjoy the outdoors and Wave Hello™ from the Front Portch™ of San Diego.
Broadway Pier.
A cruise ship terminal, an event venue, a public gathering space and a scenic viewpoint of San Diego Bay.
Freedom Park at Navy Pier.
The 23rd Port of San Diego park on the waterfront will transform the North Embarcadero.
Tuna Harbor and Park.
Home of the Pacific frontier fleet gets a deeply deserved brand identity
MOSOWE
Imperial Beach, CA
The Most South West destination in the continental USA, gets a global satellite inspired brand identity system acknowledging the laidback, hyperlocal lifestyle.
Environmental Graphic Design
Naming - strategy
Brand Identity System
Hyper-local Strategy
Campaign & Experience
Placemaking & Wayfinding
Merchandise Product
Authentic SoCal, retro-cool, beach lifestyle of sunshine and happiness.
Amdahl partnered with the Port of San Diego and the City of Imperial Beach to create a hyper local destination brand for the iconic IB Pier. The goal came straight from the Mayor. Bring visitors all the way to the end of the pier.
From satellite view, the pier reads as a clear arrow pointing west into the Pacific. That insight shaped the brand name MoSoWe. Most South West. The experiential moment lands at the tip of the arrow with a simple call to action. Get to MoSoWe Point and smile.
#Modowepont #MosowesSmile #MosoweLocal #MosoweSunset #MosoweSurf #GetToMosowePointAndSmile
Ocean Beach, CA.
The OB Pier
Change is on the west horizon.
Literally.
Stand out by staying weird.
Hillcrest, San Diego CA
We designed a brand strategy that captures the culture by defining the legacy and value of the neighborhood and its community.
Destination and Environmental Graphic Design
Brand Identity System
Naming and Taglines
Hyper-local Strategy
Campaign & Experience
Placemaking & Wayfinding
Merchandise Product
Come UptownOut into Hillcrest
Hillcrest has long been connected to the overarching colors of diversity. Known to be welcoming and eclectic, the neighborhood is the center of the San Diego’s LGBTQ+ community. The Hillcrest landmark neon sign, on the corner of 5th Ave and University Ave, is public art that highlights the inclusive “Gateway” to visitors.
HyperLocal Hillcrest Destinations
Normal Street Market - home of the Pride Flag and Hillcrest Farmers Market. Located West of Centre Street at a 69 degrees
Mural Alley SD - between 4th and 5th Ave at University.
Pride Cross - the Rainbow crosswalk at Pride Flag on Normal Street
Business and brand design working together at retail.
Turn your brand experience into meaningful, earned revenue through custom design and flawless execution.
We bring expertise to your project. Whether it’s design support or full-scale brand development. From oversight to execution, cover your back and deliver results.
Elevate your Brand with Retail.
Your Strategic Retail Brand Development Partner.
We embrace earned income.
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30 years of brand design expertise, now focused on creating branded retail goods that elevate place, culture, and identity.
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Insight
We start by understanding the brand’s story, its mission, and its role within the museum experience. We explore the values, history, and visual language that make it unique.Audience
We study the customer — from local visitors to global tourists — to understand what they value, what they take home, and what creates an emotional connection.Style
We track cultural and design trends while respecting the museum’s own aesthetic. This balance ensures products feel fresh, relevant, and true to the institution.Market
We analyze retail needs, price points, and product categories that align with both the brand and the customer. Every item is designed to sell and to be cherished.Execution
We design in systems. From packaging and merchandising to storytelling and display, we create collections that feel cohesive, distinctive, and worthy of the museum store.Signage and wayfinding
Our strategic and creative process produces top-tier signage systems that connect seamlessly with the overall design of the environment.Branded environments
We bring brands into physical spaces with ease. From display suites and retail activations to hospitality and commercial fit-outs, our approach delivers results.Placemaking
We design memorable installations that leave a lasting impression. Custom illustrations, interactive digital artworks, and interpretive signage turn spaces into experiences.Environmental graphics
We push boundaries to give purpose and meaning to the built environment. Environmental graphics communicate brand values, tell stories, identify places, and evoke real human responses.We provide a full range of design services, including wayfinding strategy, concept design, detailed documentation, guidelines, and support during construction.
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Distinctive Design
We create private label identities and programs for retailers, destinations, and cultural institutions. From packaging systems and product naming to visual identity and display, we ensure every detail works together.Partner
We collaborate with leading retailers, hospitality brands, and tourism destinations to create collections that stand out on shelf and resonate with customers.Expertise
Diverse experience across brand strategy, graphic design, illustration, and packaging ensures products feel unique, memorable, and worth taking home.
Every detail considered.
Every decision informed.
Retail brand development demands expertise and clarity. At LOCAliSD, we manage every phase so projects run seamlessly and your team stays focused on what matters most.
Process
From Concept to completion.
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