Moreton Bay Fig Tree
Nationally registered and growing icon within Balboa Park – gets a project parkmark landmark identity.
Environmental Graphic Design
Naming - strategy
Brand Identity System
Hyper-local Strategy
Merchandise Product
Today a destination for locals and visitors alike.
The Moreton Bay Fig tree is an icon in San Diego. One of the largest three (FICUS MACROPHYLLA) in California. Nicknamed LEO. A National Champion Landmark Established in 1915
#LandMarkLeo
#BalboaParkLandmark
#MoretonBayFig
