Zooies, Los Angeles.
A proposed brand identity refresh for a cookie store at a gas station in Cheviot Hills, Los Angeles.
Truth is a customer stood beside me and told me “You’re gonna love it” And I did twice on the drive home.
Zooies asked for an update. I proposed an ID System ready for Santa Monica elite as well as it’s youth. Modern. Playful. Upscale.
The heart had to happen. Sometimes 8th grade geometry class pays off.
