Personas: The People of Shelter Island.
Persona development and Human-Centered Design for the Port of San Diego – a public agency.
Now, we can start to design with the real people in mind.
Question
Who are the people of Shelter Island?
Who are the “customers”
Answer
1000’S of photos, 1000’s of people, 1000’s of interviews – the result is nine personas that depict a range of people that visit San Diego detailing lifestyle choices, activity preferences, technology use, pastimes and more.
Real People Inspired. Everything starts with customers in mind.
Understanding what matters most to a diverse set of customers begins with understanding who the customers are and who they might be.
We’re not all the same and we don’t all need/ want the same things.
